Jimmacfly
Adieu monde [digital] cruel …

Depuis que j’ai une connexion internet, ce qui fait déjà un certain temps maintenant, j’ai fréquenté un certains nombre de communautés en ligne : des chats, des forums, des jeux, des MMORPG, des BBS, Facebook, Twitter. Toutes ces communautés, depuis la préhistoire de l’internet ont un point commun : il y a toujours eu des gens pour partir en faisant le plus de bruit possible.

De “/kickban myslef you assholes” à “J’ai dit adieu à mes 6500 followers …” de Nicolas Delesalle, qui récidive donc après avoir déjà dit adieu à Facebook 3 mois plus tôt en cumulant de ce fait l’absence d’originalité de sa démarche dans l’absolu à celle de sa démarche journalistique, ce phénomène n’est qu’une redite d’un grand classique “Si vous ne me retenez pas je m’en vais !”, “Vous serez bien tristes quand je ne serai plus là” … ou toute autre phrase bien sentie teintée de la verve poignante que pouvait avoir votre petite soeur de 14 ans en montant claquer (très fort) la porte sa chambre … ou qui en fait une chanson quand elle est célèbre :

(désolé, j’ai pas pu m’empêcher)

C’est puéril. Le monde ne s’arrête pas de tourner parce qu’on est parti s’enfermer dans sa chambre, drapé dans sa dignité. Et contrairement à une maman bienveillante qui venait rechercher la malheureuse avec un thé bien chaud (je caricature à peine), le monde en général s’en fiche de ceux qui partent. Nombre d’entre ceux qui restent savent fort bien qu’il suffit d’attendre gentiment assis dans le canapé, que la petite soeur blessée descendra tôt ou tard. 

Le nombre de fois ou j’ai vu des joueurs se lancer dans une distribution de leur équipement à grand coups de “j’arrête, je vais retrouver une vraie vie” (vous me voyez venir hein ?) et qui revenaient quelques semaines plus tard et demandaient à leur guilde de leur prêter du matériel. Encore ceux-là étaient-ils assez intelligents pour ne pas effacer leur compte et perdre leur personnage, leur nom, leur pseudo ….
Je ne compte plus non plus le nombre de comptes Facebook supprimés et recréés dans les 15 jours ou les gens que j’ai déjà vu revenir 4 ou 5 fois dans mes followers Twitter après leur départ.
Il existe pourtant un truc si simple : quand on n’a plus envie plus envie d’aller pendant un moment sur un réseau ou un autre pour l’une ou l’autre raison, il suffit de ne plus y aller ! Désactiver ses notifications d’une part, c’est ne plus recevoir d’email incitant à venir voir ce qu’il s’y passe, ensuite ne pas se connecter, il n’y a rien de plus simple à faire. Quand bien même il n’y aurait pas de retour : paix à ton âme digitale camarade, je prends une seconde pour penser à un bon tweet de toi et je te laisse : j’ai de nouveaux lolcat à voir sur Youcat.

Mais surtout que l’on arrête de ma parler lors de tous ces départs (je vous l’avais dit que vous me voyiez venir) d’un “retour à la vraie vie”, de “se concentrer sur les gens vraiment importants”, d’être libéré du devoir qu’était l’obligation de “devoir vérifier ses mentions dès le lever”. 
Les gens ne sont pas plus “vrai” parce qu’on les a au téléphone ou en face de soi, ils ont tout autant la possibilité de nous raconter n’importe quoi qu’en ligne; les gens ont l’importance qu’on leur donne, qu’ils soient en ligne ou à côté de nous dans le bus; et le fait de devoir vérifier ses mentions dès le lever, s’il ne relève pas d’un pathologie quelconque, sera probablement l’élément le plus révélateur de cette volée de prétextes vaseux de ce que nous avons réellement sous les yeux : le besoin d’attention. Comme la petite soeur qui claque la porte (très fort), cela sert juste à attirer l’attention sur soi, ça ne sert à rien et l’on a, au final, l’air un peu con quand on revient.

Epargnez-nous donc ça, épargnez-vous donc ça, les vraies grandes sorties se font en silence. 

Why is Facebook doing it right?

There is a lot of talk about new buttons arriving on Facebook in a near future, beside the like button we should see a “want” button a maybe some others. One button will never arrive for sure: the “don’t like” one, because it serves nothing beside giving fuel to haters and because it is not what matters.

What matter is: what are we sharing on social media, to whom and how. Since our debuts on social medias we all have evolved in our way of speaking on line, our communication has evolved just as the platforms we’re talking on have, and sometimes even appeared. Most of us have learned to use social media with Facebook, even if MySpace was there before, the explosion of social media happened on Facebook. We learned there to over-share with everyone we knew: friends, family, coworkers, … Then we learned, sometimes the hard way, that we were over sharing and we begun to rethink our communication: crating lists and groups, restricting access to tagged pictures to our boss and mom, even restricting ourselves in what we’re posting. How many of you have had the conversation about not complaining about your job or your life on Facebook, and contrarily not over promoting your extraordinary life?

And how many of you have adapted their communication after that?

Yes, we have learned, sometimes by ourselves and sometimes through changes made on social platforms by their creator. This is an eternal question: are we evolving because of the technology or is the technology evolving because of us?

In this particular case we’ve seen Facebook adding some features because we were in need of them, even if we didn’t knew it. Remember when the like came in? It was added because it was a super easy way to add interaction with a status without posting a comment just to say “I like it”, the same way we will see a button for “I want it” because we have evolved and because Facebook did it with us. 

A big part of social media is about recommendation, about sharing an experience with a product or a brand and telling a story about it. With the shift is our way of communicating on-line we begun to share less about what we feel or how we feel en Facebook and more about what we like, what we want, what we read, what we’re listening to, … Sure Facebook has always been about telling the world what we’re doing but it was a part of it, a part of the story we were telling, now I have the feeling it is more about that than anything else: less “I don’t feel so good this morning” more “I’m listening to this song because it will make me feels better this morning” (or just because I like it of course).

Does it mean we will see 20 buttons with: I read, I listen, I watch … I don’t think so and I do so because some of them are already there but not in that particular form, they’re the apps Facebook is making deals with to integrate them more closely in the interface: you’re listening via Spotify and therefore telling the world the music you like, you’re checking on Foursquare and therefore telling people what places you like, etc. 

As I said a bit earlier Social media for a part of it is about recommendation, is about sharing and discussing experiences, but it is also about searching for recommendations and for approval in our choices: looking for a movie to watch tonight or looking if the band we like will also be by our friends, or which friend will like it. Facebook well understood it and took action by offering tools to generate and share recommendation, and get comments about it, without realizing you’re doing it. Of course this imply a debate about the danger of centralizing and organizing information about consumers on a very large scale, and it raises questions about on-line privacy, but as a company that needs to generate value from the information we put at their disposal Facebook is, I believe, doing it right.


The biggest news for Mark Zuckerberg himself this weekend was maybe more his wedding than the IPO and he of course announced on Facebook directly by adding a life event on his own page with a photo of him and his newly wed wife. 

But have you noticed what happen if you went and check his wife page ? It is probably not made on purpose but I found it funny to see that the wedding image and the one from his wife timeline were actually pretty following each other.

Facebook privacy breach … oh wait!

So there was a bug on Facebook discovered earlier today, it quickly made the news and a Facebook offical commented:

"Earlier today, we discovered a bug in one of our reporting flows that allows people to report multiple instances of inappropriate content simultaneously. 

The bug allowed anyone to view a limited number of another user’s most recently uploaded photos irrespective of the privacy settings for these photos.” (src BBC)

And so it was possible to see for a short amount of time some private pictures of Mark Zuckerberg himself, pictures showing Facebook’s CEO having a party with friends, holding a chicken or giving kids candies with his wife during Halloween.

But what does that tells us? What is the lesson learned from this incident?

First of all it shows that even with a huge team of excellent developers and testers you can still have bugs that are not detected before the code goes live. That’s a simple fact of web development: you can never be sure that your code is 100% bulletproof.

But moreover, because this is quite obvious when you know just a bit of development, I think this is a breath of fresh air in the whole privacy on the net debate because it shows that for most of us, and even for Mr. Zuckerberg, if some of your photos are revealed on the Internet … nobody cares. Really, nobody cares! 
Who really cares that he or you have thrown a party at your house for your birthday, that you’re giving candies to kids on Halloween, that you’re having chicken in you backyard ? No one.

So don’t get me wrong, I’m not saying that you don’t have to pay attention to what you post on the net, I’m saying that for most of the content we all produce every day on the net (and post on Facebook) it will do absolutely no harm if it goes public, because we are overwhelmed by content every day and that every day life from strangers … well, we don’t care.