Doing what you're preaching on and about the social medias
Here is a little note about a mail I received some days ago in my private mail box, the sender is Gary Vaynerchuck (and yes I know I talk a lot about him lately).
Gary is an entrepreneur I had the chance to see at Phare Conference in Ghent and I must admit I did not knew the guy before I saw him there. The guy has his style, he’s swearing a lot, he’s talking loud, he’s over confident and his opinions are really … strong.
His two books “Crush it" and "The Thank You Economy" are all about building your personal brand using the social media and how the social medias are changing the way companies must interact with their customer.
So what did he did so well? Well first of all during his speech I started following him on Twitter (@garyvee) and I was amazed because he got around 885.000 followers and he was constantly interacting with them, answering them all the time and discussing with them. Then I bought his books, I mean that’s why he was there right?
His second book was on pre-order and a few days after I had ordered the book I saw a tweet from saying “Hey guys if you ordered my book just send me the receipt at firstname.lastname@example.org" as simple as that! And I did it.
After a few minutes I received a mail with a simple “:)” and it was all. A few days later I received this mail :
So you sent your receipt and now…
#1 Thank You! This last few weeks have been insane, between SXSW, The Book coming out and now the news that it will be #2 on the NY TIMES list on the 27th it’s all very exciting :) Your Support has meant a lot to me
#2 I wanted to let you know I am working on several “deals” to send you something in the mail (hence why i needed the receipt since it has your address) as well as digital gifts. bottom line is , I am gonna make you look back at buying this and say “best move ever”. I will expect to finish negotiating over the next 90-120 days and i will be sending you guys something in the late Spring / Early Summer :) hang with me, it will be worth it :)
#3 If you have read it, please review it on your blog or on amazon, even if I really let you down and it has to get 1 star :( also, please “yes” / support the best reviews that express your feelings on Amazon or anywhere
And finally I am trying to make a big push this coming Monday. If there is any reason you are looking to buy a few more books, please do!! If you happen to like the book enough to buy more than 25 copies for clients or customers or for a show, giveaway, conference, please email me that receipt (and we’ll continue the fun)
I can never thank you enough for your support!
(please note if you get this more than once, I am sorry, I am going BY HAND to my inbox and sending this to all the receipts, some of you bought more than once and some emailed checking in, so sorry for the dupe email)
And that’s where I was crushed! Here is a guy who runs several businesses (A wine shop, winelibrary.com, dailygrape.com, vaynermedia.com …), writing books and giving conferences about social media utilization in business and really, I mean really, doing what he’s saying other people to do.
Blogging, engaging conversation, answering and thanking everyone, one by one. Now I know this mail is a copy paste … but it is sent one by one, not via a mailing list and he’s doing it himself.
Call him crazy but that’s what I call mastering social media and using them at your advantage to promote yourself and your products.
Now I’ll be waiting for my “Thank You gift(s)” from him, and with what I already saw from him I guess I won’t be waiting in vain.